RED OR DEAD BRAND THERAPY

We are... a unique, daring and accessible British brand with a healthy attitude, whose cutting edge design and innovative approach set a standard which others can only follow.

We prescribe... innovative, challenging fashion at an accessible level and world peace.

We diagnose... Affordable products, innovative, creative and superior designs, accessibility, irreverence, humour, irony and wit, intelligence, excitement and passion, quality, non-conformity, influence, honesty and stable state of mind.

Our patients... are not an age but a mindset - our parents had to conform and trade in their leathers and motorcycles for comfy sweaters and a sensible family saloon our patients do not.

We are all free to take our values of formative years, our youthful ability to challenge the accepted norm and our willingness to experiment with our appearance, throughout our lives if you have caught the Red or Dead virus, join us by prescribing to our newsletter, donating your money and keep taking the pills!

If you don't, BHS have a large collection of comfy sweaters.

We strive to... be better at everything we do, by improving our products, our pricing, our sourcing, our quality, our customer service, our deliveries, our communication and our relationship with our patients both in and out of therapy.

By doing this we will... become the recognised leader in the designer street fashion clinic, world, and universe and beyond.

Sins we shall never commit... sell product that we are not proud of, copy designs, enter into a promotional link without synergy, offer substandard products, drink alcohol or take illicit substances, have sex before marriage, forget to brush our teeth in the morning and never forget to take our pills!

Download Group Business Standards Policies (PDF)