The world of a Red or Dead designer

Meet our senior designer, Anna. She has been a part of the Red or Dead family for six years, two days and counting! Find yourself interested in a career in design? Or just want to get to know those behind the brand? Then read here about how Anna got in to the industry, her pineapple obsession and the wacky world of a designer at Red or Dead towers.

My role as a senior designer involves: researching new trends, and coming up with ideas for new seasonal ranges, including designing new prints and packaging. Then, once the product is all designed and made up, the team and I have to think about how it’s shown to our consumer; it could be online or in a magazine or in store. We also do a seasonal photoshoot and capture lovely shots of our range, styled in a truly Red or Dead way!

I got my job by: getting work experience with design studios and then landing my first graduate job as a print and graphic designer. I’ve worked my way up from there, learning about brands and how to pull together a seasonal collection from concept through to store.

I studied: at Edinburgh College of Art. I did my degree in Printed Textiles. I could do it all again tomorrow – the best 4 years of my life!

A typical day involves: Weetabix at my desk whilst I make a to-do list for the day. I could be researching for the coming season and putting together mood boards, at meetings with the marketing team to find out what fun ideas we’ve had for engaging our social community, or I could get my drawing pad out and work on some new print ideas.

The best thing about my job is: that no two days are ever the same! It keeps me on my toes. Plus the team here are a bunch of gems.

When I was growing up, I wanted to be: the Prime minister! I thought Margaret Thatcher was so frumpy and old – I wanted to jazz things up!

I’d describe my style as: a little bit of vintage with a little bit of high street, and the very occasional designer piece if I’m lucky! I’m a sucker for a printed shift dress, tights and chunky retro jewellery.

I can’t live without: tea, toast and my bed!

My current fashion obsession is: PINEAPPLES! And colourful trainers.

The designers I most admire are: Miu Miu, Peter Jensen and Charlotte Olympia – THOSE shoes!

My best source of inspiration: is Snoopers Paradise in Brighton. It’s an absolute haven of vintage goodies!

The best place I’ve visited: is San Francisco. Such a buzzing city with amazing restaurants and shops, and Nepal for the most breathtaking scenery I’ve ever seen!

My advice to those who want to work in design would be: work hard, be creative and believe that you can do it.

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