Following the launch of our capsule collection of footwear with NEWGEN (and previous Fashion East) designer, Ashley Williams, she and ourselves hosted a private preview dinner for the range, Tuesday 25th November 2014.

The collection, named Ashley Williams x RED OR DEAD: #Making Movies, was launched at the restaurant Rules in London.  The likes of Fran Burns (Vogue Fashion Editor); Pixie Geldof; Julia Sarr-Jamois (i-D’s Senior Fashion Editor);  Tati Cotliar (model) and Tyrone Lebon (photographer) all attended, along with many others of fashion’s finest. Guests were treated to a beautiful meal with champagne and cocktails, and a chocolate fondant to top it off. All the while, our shoes were on display for our guests to try and test. They went down a storm.

The collection consists of seven styles, each named in keep with the theme of #Making Movies. It is a ‘collection for girls who live their lives through movies’.

Having made their début at LFW in September with Williams’ own collection of clothing, the designs were inspired by Red or Dead’s rich history of products. The Prisoner Print, Rainbow Heel, and Space Baby boot specifically were the main influences on Williams’ designs, as well as the ‘east-meets-west’ culture clash from her own collection. Both Red or Dead and Ashley Williams have a mutual affection for kitsch and pop culture, along with an irreverent attitude towards fashion. This collection emulates that perfectly, and is the first in a two season collaboration between the two.

Due to launch in schuh stores in February 2015, the collection was received magnificently at the dinner, so here’s to a very fashion-cool future!

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