! Ashley Williams x Red or Dead Launches in store TODAY !

So. Are you ready?

The first instalment of our two-part capsule collection of footwear with designer, Ashley Williams, launches exclusively in schuh stores TODAY!

The seven piece range, entitled the #MakingMovies collection, stems from a synonymous love of kitsch, pop culture, and design and print. The footwear itself has influences from Red or Dead’s catwalk 90’s and 00’s archive; the vinyl Space Baby boot, Rainbow Heel, and Prisoner Print.

Williams described the collection as based on ‘girls who live their lives through the movies’. Nostalgic, classic, aspirational, and yet with a pop twist. The shoes are feminine, provocative, classy, fashionable, pop, powerful, and the list goes on…

Red or Dead’s Creative Director, Katie Greenyer, comments; “Ashley Williams is the ultimate Red or Dead accomplice. Her spirited creative energy, cultural awareness and Brit sense of humour perfectly reflect Red or Dead’s core values, and our heritage in the youth fashion movement”

Taking the fashion press by storm, the shoes have already been seen in GraziaVogue online; InStyleThe IndependentTime Out; and style titles Dazed online, i-D and Wonderland. They’ve also been spotted on fashion’s finest, Pandora Sykes, Fashion Features Editor for The Sunday Times Style.

To see the full collection – names include ZUBURBZ, MALL and FIFTEEN –  read the full story and to find out where to BUY, look no further than our Ashley Williams take-over page HERE. WARNING: Cute Animal Alert and Shoe Lust…

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