Ashley Williams x Red or Dead AW15 Launch Event

On Wednesday 2nd September 2015, the Red or Dead team and NEWGEN designer Ashley Williams celebrated the launch of the second collaborative footwear collection, known as Ashley Williams x RED OR DEAD: #IMPROVEYOURIMAGE, with an exclusive drinks reception held at Lights of Soho, London’s newest art gallery and members lounge. The event was co-hosted by Ashley Williams and Red or Dead Creative Director, Katie Greenyer and attended by the UK’s leading names in fashion- editors, bloggers, stylists and models including Pixie Geldof and Tigerlily Taylor.

Guests were served bespoke cocktails named after the collection, including ‘The Ellie’, a Grey Goose and Finlandia Grapefruit vodka cocktail, and ‘The Eve’, a classic Hendricks gin and elderflower fizz, and ate freshly prepared sushi whilst the new collection was showcased to them within the beautifully decorated space.

Keep an eye on our Instagram and Facebook pages for more information on the AW15 collection and to learn how you can get your hands on a pair!

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