Toilet Paper Magazine Shop Milan

Here at Red or Dead we love us some Toiletpaper Magazine. For though of you that don’t currently own a copy, Tolietpaper Magazine is the best book that you don’t have. This bi-annual picture-based publication was co-created by Maurizio Cattelan and Pierpaolo Ferrari. To two met in 2009 for a W magazine photoshoot and enjoyed working together so much that they decided to make their own magazine.


Toiletpaper combines a twisted sense of humour, bright style and stunning conceptual visuals in one amazing package. And if that wasn’t enough, two years ago the dynamic duo opened up their first shop to celebrate printing one million copies of the magazine.

On a recent Inspiration trip, the team visited the shop which is like walking into the magazine itself, with point of sale displays decorated in imagery, rugs, prints and furniture right off the page.


If you’re ever fortunate enough to go to Milan make sure to stop by, it’s defiantly a must see.

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