Retail Design Student Awards

The Red or Dead team work closely with universities across the country hosting competitions that give students the chance to work on a live brief and if they’re short listed, showcase their work in front of industry professionals. Recently we ran a multi university competition in conjunction with the Retail Design Student Awards. We set a brief for Manchester Metropolitan University and the University of Westminster to design a retail space with in a retail space. The students had to design a Red or Dead shopping experience that would exist,... Read More


Benjamin Craven Shoes

As part of our collaboration with Benjamin Craven we asked Ben to take our seven best selling shoes and “pimp” them in his own style.   Billie Jean Jade Mountain Mr Briggs Boot ii Mr Crooks  Red Velvet Rosie We really wanted to celebrate our footwear and so we thought it would be a brilliant idea to fill the process of ben painting our wears. So we packed up all our things and moved into Ben’s Studio. for three days all Red or Dead operations happened out of a small... Read More



Watch Trailer The best thing about being a part of a brand with such a rich history are the stories that shaped our future. A little know fact is that Legendary British Designer Alexander McQueen used to be a part of the Red or Dead team. Alexander or Lee as as he was know back then, had an chance encounter with John McKitterick who Designed for Red or Dead at the time. John Described Lee as a “very shy man, very unassuming” but he was very impressed by Lee’s work,... Read More

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Sprinkle of Glitter gets party ready with ROD

It was great to see Sprinkle of Glitter enjoying her pair of glitter specs as she prepares for the party season! If you haven’t read her blog yet, check it out here. Taking inspiration from the bold eyewear trends of this season’s catwalks, the capsule collection offers a mix of designer inspired modern copper and demure black frames (as pictured with SOG!) all with glitter embellishment. Both versions are available now, exclusive to Specsavers. We’re celebrating specs wearers everywhere this party season, so head to ROD Facebook, Instagram and Twitter and show us your specs selfies!... Read More

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Glitter specs now available online and in store!

On Monday 19th October, Red or Dead launched a range of standout glitter frames, available exclusively in Specsavers stores nationwide. Taking inspiration from the bold eyewear trends of this season’s catwalks, the capsule collection offers a mix of designer inspired modern copper and demure black frames, all with glitter embellishment. Just in time for party season, the sequinned frames prove that eyewear doesn’t need to be boring or predictable – retro yet chic and sophisticated, these glasses will add a splash of glamour and glitz to any outfit. The collection was the hit of... Read More


Converse x Dazed Emerging Artists Award

If you have never been to the Royal Academy of Arts, go. This beautiful building nestled in the heart of Burlington Gardens is a perfect setting to get inspired and immerse yourself in a barrage of beautiful art forms. Created by artists, for artist, The RA prides itself on its sustained support and showcasing of young British talent. So, what better setting for 5th annual Emerging Artists Award? Thursday 16th May marked both judging and launch of this month long exhibition. The star-studded event hosted by Dazed and sponsored by Converse saw designers, bloggers and... Read More



Valentino, we salute you ! The designers runway show served as a filming location for the movie “Zoolander”. Derek Zoolander (Ben Stiller) and his nemesis, Hansel McDonald (Owen Wilson) strutted their stuff down the runway, sporting their infamous zoolander pout. Watch the footage here. Chanel took us back in time to the Gabrielle brasserie in the Grand Palais. Bow-tied waiters busied themselves clearning glasses and making coffees, while the models took their seats and browsed the ‘menu’. In terms of the clothes, it was a modern take on Chanel’s infamous tweed and... Read More


Red or Dead launches Made in England footwear collection

Introducing Mr.Doherty, a formal lace-up leather brogue with a playful contrasting welted sole. Part of our Made in England design project, we have teamed up with the Northamptonshire Productive Society – a Wollaston village based footwear manufacturing collective, first established in 1881, and referred to locally as ‘The Duffers’ – to create this stylish, and proudly English, bench-made shoe, using traditional hand-tooled techniques. With teal stitching, which has been specially dyed to match our signature hue, contrasting leather uppers, leather linings and a Goodyear Welted Sole, Mr.Doherty gives a nod to the summer... Read More



Following the launch of our capsule collection of footwear with NEWGEN (and previous Fashion East) designer, Ashley Williams, she and ourselves hosted a private preview dinner for the range, Tuesday 25th November 2014. The collection, named Ashley Williams x RED OR DEAD: #Making Movies, was launched at the restaurant Rules in London.  The likes of Fran Burns (Vogue Fashion Editor); Pixie Geldof; Julia Sarr-Jamois (i-D’s Senior Fashion Editor);  Tati Cotliar (model) and Tyrone Lebon (photographer) all attended, along with many others of fashion’s finest. Guests were treated to a beautiful meal with champagne... Read More



Kitsch, irreverent, and print-mad. We like to think of Red or Dead as all three. And what better way to show it off and turn heads than pairing up with Brit designer, Ashley Williams. Renown for her humorous, quirky and heavily graphics-based collections, Ashley Williams studied womenswear at the University of Westminster, and then moved on to join Fashion East, an enterprise set up to help up and coming design talent get off the ground. Instantly recognised as ‘one to watch’, Ashley has since been taking the fashion world by... Read More