One of our favourite times of the year is the Spectacle Wearer of the Year awards. This year the overall winner was Shane Haron from Essex. The 30-year-old said: ‘I’m absolutely over the moon! It’s funny, because when I first saw the advert to enter you get the negative voices in your head saying ‘oh, what’s the point, I’ll never win’, but this year has been a bit of a journey for me where I’ve purposely challenged those negative beliefs and pushed myself out of my comfort zone.’ This year... Read More
We’ve got Specs appeal and now you can too! We are so proud to present our new range of Specs available exclusively at Specsavers. The latest additions to the collection are a continuation from our fashion-forward styles and brings back the popular interchangeable sides – so you can mix up your look whenever you like. To celebrate we invited @kittycowell@sherriewebster @freshlengths@natwinter_ @georgwhite @justauniform@garycard @rosannaelettra @phineypet to Tonight Josephine for a cocktail and gifted them each a pair of our new frames. We can’t wait to see how they style them and we can’t wait... Read More
Here at Red or Dead we love us some Toiletpaper Magazine. For though of you that don’t currently own a copy, Tolietpaper Magazine is the best book that you don’t have. This bi-annual picture-based publication was co-created by Maurizio Cattelan and Pierpaolo Ferrari. To two met in 2009 for a W magazine photoshoot and enjoyed working together so much that they decided to make their own magazine. Toiletpaper combines a twisted sense of humour, bright style and stunning conceptual visuals in one amazing package. And if that wasn’t enough,... Read More
Well Folks it’s that time of the year again where we leave our computer screens, roll up our sleeves and organise the Red or Dead archive. There’s nothing more rewarding to a design team than to look back at 30 years of British history and fashion. Here at Red or Dead we believe that you will never know were you’re going unless you understand where you came from. Sorting out the archive is an important part of making shore ship Red or Dead is sailing properly... Read More
As part of our collaboration with Benjamin Craven we asked Ben to take our seven best selling shoes and “pimp” them in his own style. Billie Jean Jade Mountain Mr Briggs Boot ii Mr Crooks Red Velvet Rosie We really wanted to celebrate our footwear and so we thought it would be a brilliant idea to fill the process of ben painting our wears. So we packed up all our things and moved into Ben’s Studio. for three days all Red or Dead operations happened out of a small... Read More
At the top of the year we decided that we wanted to add another creative voice to Red or Dead with the goal of exciting our audience and create a fresh take on Red or Dead. To achieve this, we decided to collaborate with the mega talented Benjamin Craven. Benjamin Craven is inspired by everyday sights and occurrences, from the bright colours of the supermarket cleaning aisle, to architectural collisions – high, low, and all around. We think that Ben and his style are the perfect fit for Red or... Read More
We can’t Believe that a year has past already. Once again we were delighted to attend the Corwainers awards for the 5th year running. ‘Be passionate about your work’, said keynote speaker Camilla Elphick and passion, dedication and imagination shone through the entrant’s submissions. This year Katie Greenyer our creative director Judged the competition alongside Guy West who is one half of the award winning Northamptonshire footwear brand Jeffery-West and Atalanta Weller who is a graduate of the Cordwainers College and an award winning designer with a strong celebrity following,... Read More
One chilly Saturday this March, the Red or Dead team worked alongside Kickers and presented a Footwear Design Masterclass at Wolverhampton University for the Sorrell Foundation Charity. If ya haven’t heard of the charity, click on this link and wrap your eyes around this: http://www.thesorrellfoundation.com. We love this charity. Being big advocates of creativity, we have so much respect for its aim to inspire creativity in young people. The Sorrell Foundation believes that creativity can change people’s lives and make the world a better place – and we whole-heartedly agree.... Read More
Day tripper to Stockholm on the Specsavers tour. Love this city. It always amazes me how beautiful the buildings, bikes, people and animals are in Sweden. Love the open sandwich thing. Why have to pieces of bread when one will suffice? So much more sophisticated eating a sandwich with a knife and fork. My specsavers audience seemed to be friendly classy and hopefully got my jokes. Next stop Denmark.
A flying visit to Las Vegas for the ‘Liberty’ and ‘Platform’ footwear shows. So many shoes Cinderella would have a nightmare. I love Vegas for the kitsch and the cheese the neon lights, the desert oasis, the fresh oxygen being pumped around the vast hotels and malls, the day night approach to life and the feeling that you don’t actually know what city your I dislike the addiction, the poverty and the dirt. Apart from that living the RoD dream!