Just A Uniform

It was Siobhan’s (@justauniform) birthday on the day of the shoot so we bought her a cake and celebrated with her! We had 100 balloons to blow up using helium canisters. Tinsel was included in props too so the theme was perfect for a birthday celebration. There was an immense amount of product that needed to be shot (6 outfits, 8 glasses – 2 temples each) which amounted to a very busy day for the team. Everybody wanted a shoot with the giant disco ball and overall a very fun... Read More


Retail Design Student Awards

The Red or Dead team work closely with universities across the country hosting competitions that give students the chance to work on a live brief and if they’re short listed, showcase their work in front of industry professionals. Recently we ran a multi university competition in conjunction with the Retail Design Student Awards. We set a brief for Manchester Metropolitan University and the University of Westminster to design a retail space with in a retail space. The students had to design a Red or Dead shopping experience that would exist,... Read More


Andreas Gursky Exhibition

If you’re a Londoner or near London, I highly recommend you visit photographer, Gursky’s, large ‘dizzying, high-definition’ exhibition at the Hayward, Southbank Centre. And when I say large, I mean biiiiggggg. Every photograph of his work is an incredible blown-up masterpiece of real-life situations delivered in an absolute unrecognisable, ethereal-yet-graphic unreality, combining scenes of man-made structure, often contrasted against epic landscape backdrops. You could be at his exhibition for 2 hours, craning your head back, and still mystified, trying to work out what is actually going on in the immense... Read More

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Glitter specs now available online and in store!

On Monday 19th October, Red or Dead launched a range of standout glitter frames, available exclusively in Specsavers stores nationwide. Taking inspiration from the bold eyewear trends of this season’s catwalks, the capsule collection offers a mix of designer inspired modern copper and demure black frames, all with glitter embellishment. Just in time for party season, the sequinned frames prove that eyewear doesn’t need to be boring or predictable – retro yet chic and sophisticated, these glasses will add a splash of glamour and glitz to any outfit. The collection was the hit of... Read More

Blogger My Glasses and Me Red or Dead eyewear 04/06/2014

Red or Dead x My Glasses and Me

Hi everyone and welcome to my very first guest post for Red or Dead. I am Siu, an eyewear journalist from the blog It is about eyewear, fashion and all things relating to us specs wearers. Some people think I am mad to have a blog dedicated to glasses posting articles 5 days a week but I firmly believe our glasses are an important fashion accessory. They can instantly change the way you look, if you think about it… they are actually the easiest way to update your look... Read More

Red or Dead advanced style 27/05/2014

Ageless Style.

Did you ever catch Channel 4’s documentary, Fabulous Fashionistas? It’s a MUST-SEE documentary following the lives of six strong, inspirational ladies with an average age of 80!  What unites these ladies is their youthful attitude, total love of clothes (be it designer or things they’ve found in a charity shop), and their lust for life.  NO botox, NO plastic surgery; these ladies have redefined what it is to be old. Healthy, active, thriving and utterly FABULOUS!  We are now seeing older models in the press (including Jean from this documentary!), as well as blogs like Advanced Style catapulting... Read More


Red or Dead’s gone Mad…in England

Introducing our new, totally marvellous and unique spectacles, Mad in England, exclusive to Specsavers! One frame, four looks – what’s not to love! The Mad In England range features cat-eye shaped glasses with three interchangeable magnetic ‘brows’ in different colours that attach to the upper rim of the specs. Can’t grow the fashionable power brow? Mad in England will give you a helping hand HA! So without further ado, here are the marvellous specs in question, as shot on our nearest and dearest in our recent East London, Photobooth style... Read More